Archive for the ‘Radio’ Category

This is a story about why it’s so important to take action on ideas: because it’s not about the success of the idea. It’s about what you learn through trying to achieve that success.

People take interest when you take action

There are a couple of university radio stations in our town and one of them has a long-running show focussing on local people who are making things happen.

We know the hosts so I emailed them about SpellWizards and they asked to interview us. Now, neither of my boys had ever been interviewed on the radio before and were apprehensive at first. However, after explaining that the fear they were feeling was “good” fear, I convinced them to go for it.

Preparation is key to success

Next, the host emailed us questions to which we wrote answers, in plain language – just the way the boys talk. Then we practiced with mommy playing host. Then we practiced again – and again.
I’m still trying to get the audio file of the interview to post so you can judge the result for yourself, but we think they did pretty good! Although they had their answers in their hands (an advantage radio has over TV), they didn’t sound like they were reading and they even felt confident enough to ad lib bits!

Lessons learned

What the boys learned from this:
1) Take action and people will take interest.
2) Being well prepared is key to overcoming the fear of failure.
3) How radio interviews work.

Let the learning continue!


Innovation doesn’t always mean blazing trail. Sometimes it means finding new value in well worn paths. A case in point is the Canadian upstart company Laughtertising.

While everyone else is chasing the latest shiny, new social media object and writing off traditional media as on its death bed, Laughtertising is betting on the most unlikely of places to make money: private radio. The company produces funny, spoof ads it plans to sell to radio stations to play between real ads.  The idea being that listeners will hear the spoofs and won’t know if they’re real or fake – they’ll just know they make them laugh. They also won’t know when the spoofs are coming – so what will they do? They’ll listen more closely to the ads. The idea is beautiful in its simplicity. It’s disrupting the king of disrupters – radio ads.

In addition to a damn good idea Laughtertising also has excellent execution. The spoofs are great. I put them on my iPhone today and listened to them over and over, having a great chuckle each time. Lastly, the company’s timing couldn’t be better. Consumption of cheap entertainment like radio goes up in recessions – and who couldn’t use a good laugh these days?