Archive for the ‘Tagging’ Category

I use Hootsuite to manage Twitter because I can create columns that only have the tweets I want to see. This week I created a column with only tweets using the #digitaldivide hashtag. I found some amazing stuff I’d like to share. But first, I’d like to point out that I found all this amazing stuff because people took the time, and had the awareness, to do take one simple, powerful action: tag it (in this case using #digitaldivide). Tagging enables us all to collaborate globally to help organize the ever-increasing volume of information. This is an incredibly important role because it makes it easier for search engines like Google to find stuff. And finding stuff on the net is like finding a needle in a haystack – with one key difference: the haystack grows exponentially each day. So tagging helps makes things findable. However, the flip side – that untagged information is harder to find – is just as important. What affects what gets tagged? Clearly, information that’s more interesting to people inclined to tag will rise to the surface. This raises the questions: who tags content, how many people, how often and what?

Facebook: still a walled garden?

I post most of my content to my blog, Twitter and Facebook but I only tag things in the first two because, as far as I can tell, Google still doesn’t take everything on Facebook into account for its search results. This means that massive amounts of data that are untagged or on Facebook remain buried under the other stuff unless you’re looking really hard – or searching within Facebook.

I told two friends to tag, and they told two friends, and so on and so on… 

We need a global tagging awareness campaign to get more people helping to organize all that content out there. But this raises the question: which tags should you use?

A quick Google search surprisingly (to me at least) didn’t turn up a site that let you search by keyword for popular hashtags associated with a particular subject. If there’s one out there, please let me know about it.

So with that intro out of the way, let me share some of the great stuff I found thanks to some great taggers out there:

A Liter of Light – helps people in developing countries light their homes and save money by teaching them how to make cheap, powerful light bulbs with just chlorine, water and discarded plastic water bottles.

Embrace – provides low cost, baby warmer to mothers in developing countries to help way more babies live to see the light of day – and their mothers’ smiles.

Black Girls Code – teaches black girls in San Francisco the power of coding.

Braille smart phone for blind people – designer and filmmaker, Sumit Dagar, created an amazing phone with a changeable braille surface.

Happy tagging. 🙂

 

For weeks I’ve been trying to figure out how to tag places in the new mobile social network FoursquareTags are labels that you give to content on the net, like tagging a picture of you and the family “cottage” or “summer09” or tagging a blog post about skateboarding tricks “skateboard: or “rad”. The tags may or not be visible on the page – but that’s not what’s important. What’s important is that they’re visible to search engines like Google.

My interest in tagging places in Foursquare was the tags being visible to Foursquare’s search engine. 

Here’s a concrete example of why this matters….

I was at a local Bridgehead coffee shop that sells only fair trade, organic teas and coffees.  I searched for “Bridgehead” on the Foursquare website, found it and tagged it “fair trade” and “fairtrade” (never know how people will spell it). Now when someone near that Bridgehead searches for “fair trade” in Foursquare that Bridgehead shows up. Before I tagged it it wouldn’t.

This is the power of location-aware mobile – especially for impulse based products like food. When someone wants it, they search for it and find the nearest place to get it.

Here’s what the Foursquare page with the tagging feature looks like:

Tag – you’re it.