In a world where a million things are competing for your audience’s attention what will make them pay attention to you? Loyalty.
Loyalty, built brick by brick by providing value to communities and their members for free, is your money in the bank.
When it’s time for your non-profit to ask for donations people will give if you’ve been giving to them by adding value to conversations they’re having online and off. When people need a product or service that you and others provide, they will choose you over your competitor if you’ve been providing more great, free content.
Is providing great content hard? No. It’s not because, with so much great stuff out there, you don’t have to create anything new, you just have to sift through the piles to find the gems your audience cares about. The value is in the sifting. And if you want to really take it to the next level throw in some analysis of what you sift and people will love and share your content.