Archive for the ‘Podcast’ Category

Thanks to the wonders of modern technology (and @tgrevatt) I have the audio from yesterday’s Social Media Breakfast Ottawa featuring David Jones of Hill and Knowlton Toronto. Only have time to upload the file right now (I’m just listening to it).

Enjoy and I’ll add more comment later.

Well, I’m back after going off in some other directions….

This post was inspired by two things. The first was seeing this poster at my kids’ school:

The second was listening to Episode #35 of Media Hacks (embedded in Episode #218 Six Pixels of Separation by Mitch Joel). Media Hacks is an informative conversation between some of social media’s elite.  Started by Mitch Joel, it includes variably: the uncannily brainy, Christopher S. Penn of email marketing company Blue Sky Factory; CC Chapman of Managing the Gray and Digital Dads; Hugh McGuire founder of Librevox, an online collection of more than 400 free, audio recordings of public domain books – all made by volunteers; and Julien Smith and Chris Brogan co-authors of Trust Agents.

These are social media heavy hitters who, if they were in any other field, would never be accessible. But they’re into “social” media at its best and that means sharing great content for free. They do just that every two weeks on Media Hacks, sharing insights from their varied full time social media careers.

And it’s all there for free to listen to just by clicking “Subscribe” in iTunes. OK, I know saying “just” is presumptuous because subscribing to podcasts through iTunes or any other way isn’t as dead simple as Twitter or Facebook – but it’s worth the effort to figure it out.

There’s lots of really smart people sharing their thoughts for free that you can “hang out” with and learn from while working out, commuting, or washing the dishes.

Listen to who you want to be.

Today’s Social Media Breakfast Ottawa 10 featured David Crow, Microsoft Canada’s User Experience Evangelist and founder of DemoCamp and Founder & Funders.

SMB Ottawa co-organiser, Ryan Anderson, introduced David saying they chose him because they wanted a social media presentation focused on people, not technology. However, social media being both “social” and “media” it’s hard to focus exclusively on one or the other. The topics are wonderfully intertwined and so it was in David’s presentation.

Speaking to yet another sold out crowd of the social media converted, David laid out Microsoft’s philosophy for operating on the social web. His key messages were:

1) It doesn’t matter how many people read, listen or watch your content. What matters is how many people your content can get talking about thing they care about.

2) You must aspire to be the best in the world – not just the best in Canada.

3) Aspiring to such greatness means convincing lots of people to work with you.

For more – enjoy the conversation.

I participated in my first live podcast yesterday on BlogTalkRadio and now I get it. What do I get? Well let me give some background first.

I’ve been listening to the great communications podcast, For Immediate Release (FIR), on my iPod (and now iPhone) for a couple of years now. About a year ago (please correct me on the timing if I’m wrong), hosts Shel Holtz and Neville Hobson starting doing live FIR episodes on BlogTalk Radio. I’ve never listened to a live episode – when it was actually live. I just download them after because that way I can listen when I want instead of when the show is aired.

However, yesterday’s experience changed my view because I participated – and I didn’t just listen. I asked questions in the online chat room that the host almost immediately asked the guest speaker. Considering the guest speaker was internationally recognized social media guy, Geoff Livingston, that was pretty cool –  and very empowering. There are few other forums in which I would have direct access to someone like Geoff.

I think the real power for organisations is thinking about adding a real-time, live experience to your marketing/communications mix (if it fits with your strategy/objectives). Try a webinar, or a live podcast on BlogTalkRadio and experiment with the power of letting people give you instant feedback. It really made me feel my input was immediately valued and provided the show hosts with immediate, relevant content. Sure, there are risks with doing things live but that’s what social media is about: taking risks with giving up control.

jowi-taylor-and-six-string-nation-guitar

Tonight I listened to Jowi Taylor’s keynote speech to the 2009 Podcasters Across Borders conference in Kingston. As a result, this episode is about passion and inspiration. It’s about one man’s belief in a project, the Six String Nation Guitar, his unwavering pursuit to complete it – and how it inspired unity in a divided nation.

The story is amazing on many levels that you will hear when you listen to it. The one thing I wanted to highlight was how the project, building a guitar made from pieces of Canadian heritage and culture from across Canada, was a unifying force. From a piece of a tree sacred to the Haida Nation in Britich Columbia to a piece of the house of Canada’s first black cowboy (that almost none of us knew about), the guitar is made of pieces of things from some of Canada’s greatest stories. Some of the stories are well known, most aren’t. Each comes from one of Canada’s diverse peoples and together make an instrument that members of each group have used to play their unique stories. Many contributed to making it. Many have touched and played it. Everyone owns it.

Enjoy, and share, the conversation.

Yesterday I joined about 100 others attending ChangeCamp Ottawa ‘09 – an unconference focused on re-imagining government and citizenship in the age of participation. Unconferences give participants the opportunity to wield much more power than regular conferences by allowing them to decide what will be discussed. So, after opening remarks by one of the organizers, we were invited to the podium to “pitch” our session idea to the circle of participants – including picking which time slot during the day it should be. (Luckily there were fewer suggested sessions than time slots so there was no need for the group to decide which ideas were more worthy.)

The ideas were then posted on a wall on “the grid” for all to see and choose from – and they were posted immediately to the online grid on the ChangeCamp wiki. As ChangeCamp founder, Mark Kuznicki, said in his talk at Social Media Breakfast Ottawa 9, this live creation of content is the main objective of ChangeCamp – and ChangeCamp Ottawa got behind that objective 100%. Online discussions happened before, during and after the event using email, Twitter, blogs, the ChangeCamp wiki and a Pathable social network site. At the event, there were people live blogging and Tweeting (using Twitter), and using laptops to upload content live to the ChangeCamp wiki and their personal sites all over the web. There were people capturing the event on Flip video cameras and audio recorders – their own and some supplied by the organizers. There was an eventbot video station, much like CityTV’s Speaker’s Corner video booth, where people were encouraged to go and talk about the sessions they had pitched and attended.

This live capturing encouraged all of us to get stuff up right away, or as soon as possible, and addressed the common problem of everyone leaving with good intentions to upload their content later – and then never doing so.

I sat down with two very happy and tired co-organizers Ian Capstick and Mark Faul after the successful event to chat about their online effort.

Enjoy the conversation.

mark-kuznicki

I attended Social Media Breakfast Ottawa 9 this morning featuring Mark Kuznicki. Founder of TransitCamp and ChangeCamp Toronto, Mark “engages creative communities in co-creative solution building through face-to-face events” that empower people to become “citizen superheroes”.  TransitCamp and ChangeCamp brought Torontonians together to talk about solutions to community challenges. TransitCamp was about how to make Toronto transit work better for citizens. ChangeCamp Toronto was about re-imagining government and citizenship in the age of participation.  Mark said a key goal of such events is to create content (i.e. the conversations) and use social media to spread it. Mark talked about his own journey to the work he does and then took questions.

Enjoy the conversation.

p.s. ChangeCamp Ottawa is happening Saturday, May 16th so attend in person or via the web!

For the presentation click the Play button below. For the Q&A session click here.

Chris Greenfield of clever communications

I attended another excellent Social Media Breakfast Ottawa today with about 60 others. This one featured Chris Greenfield of clever communications and former CEO of Ottawa-based, branded entertainment company, Fuel Industries. Greenfield gave a talk called Social Media Hype: Getting past the BS and making it really work in which he laid out the do’s and don’ts for us “social media vendors”. And I’m happy to say that he reinforced what I’ve been saying here for years now: strategy, strategy, strategy.

He said three of the most common mistakes social media vendors make are:

1) applying the same strategy to different clients

2) doing one-offs (i.e. the $10,000 Facebook page and nothing else)

3) creating strategies that piss customers off (i.e. with annoyingly placed surprise ads)

His message was clear:

  • understand who your target audience is and what they want
  • understand your client’s objectives
  • develop a multifaceted approach – involving, real, long-term engagement – to meet those objectives

Enjoy the conversation.

mathew-ingram

Attended another great Third Tuesday Ottawa event tonight with Globe and Mail reporter Mathew Ingram talking about what the Globe is doing with social media. Here’s the blurb from the Third Tuesday site:

The Globe recently appointed Mathew as their “communities manager.” He is well qualified for this position, having established himself as one of Canada’s most respected and widely followed technology bloggers and reporters.

Since he took over as community manager, the Globe has engaged in high profile social media experiments – most notably using CoverItLive for live coverage of a subway shooting in Toronto, the Canadian budget and the visit to Ottawa of President Obama; the establishment of a public policy Wiki; and encouraging other Globe reporters to make it personal by using Twitter.

Some highlights:

  • 85% of the Globe’s revenue is still from the print version
  • the Globe online got 10,000 comments/day during election
  • the Globe is changing its business while still doing it and the challenge is how to change the business without destroying what got you where you are
  • the fact that the Globe’s policy wiki is so serious/boring has kept vandals away from it out of lack of interest

Mathew Ingram – Social Media at the Globe and Mail

Presentation (click the player below)

Q&A (click here)

Enjoy the conversation.

I write a lot about rabble.ca because they are trailblazers when it comes to social media and non-profits in Canada. One of the main reasons for this is that change is rabble’s mandate – and they walk the talk. For example, they recently switched their website over to the open source Drupal platform that allows them to easily mashup issue pages.

Yesterday, I got a Tweet (a short message via the super popular microblogging app, Twitter) from rabble publisher Kim Elliott  about a new podcast they just launched on the Rabble Podcast Network (RPN) called Who are you? An Exploration of Identity at the Edge of Tech (full disclosure: Kim is a friend of mine). The podcast is the work of the 2008 online journalism class at the University of Western Ontario and looks at how technology changes our identity and our idea of identity. Rabble.ca super tech guru, Wayne MacPhail, taught the class and presented about it at Podcamp Toronto in February.

Now, rabble isn’t perfect – and that’s what exploring is all about – getting out there and trying new thing that sometimes fail or don’t work perfectly. As an example, I just tried to subscribe to the new podcast using iTunes and can’t find it. Nothing comes up when I search and I couldn’t find an iTunes link on rabble.

Kim Elliott, Wayne MacPhail – I know you’re listening. What’s up? (Oh, and keep up the great work!)