What if you could send people to your web site simply by getting them to point their smartphone at an image?
They can be put any where and can make smartphones take pretty much any action they’re capable of. Wikipedia says it best:
“QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or on just about any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone’s browser.”
The scanning happens automatically as soon as the person points the phone at the code. No need to press a button. No need to enter a URL. It’s simple and, in the age of Twitter simplicity, this is gold. The easier something is, the more likely people are to do it – just look at the success of Amazon’s 1-Click buying.
Now, there is one catch. Right now, people can’t just take a picture with their phone’s built-in camera. They have to install a code reader app like BeeTagg that uses the phone’s camera to scan the code (some Android-based and Nokia phones come with built-in readers).
That said, most people with smartphones know how to download apps and the readers are very easy to use. There are free QR code generating sites to make your own codes. The one I used let me create codes that send people to web sites, send text messages to the number of your choice, dial a number or display a message.
All the example codes that I got to work took me to websites. However, considering codes can make smartphones do anything, the question is: what would you like people to do that a QR code could do for them?
The organisations that start using QR codes now will find themselves way ahead of their competition. Will your organisation be out front or playing catch up?
ps. Want to try scanning a code? Download the BeeTagg or other QR reader app and point the scanner at the code above.