Here’s a case study of the website of a local Ottawa martial arts school, The Ottawa Academy of Martial Arts (OAMA). I chose this one because the site was done by a local company I just discovered, N-VisionIT Interactive, whose CEO, Brent Mondoux, recently won a top Forty Under 40 award from the Ottawa Chamber of Commerce. Plus, the company has done lots of websites, mobile development and social media campaigns for various local businesses and government departments.
The OAMA site is a nice piece of work and here’s how I see it:
- it’s simple and uncluttered with the menu items clearly visible and easily accessible at the top and just two dominant colors (too many colors make sites look too busy).
- the site appears to have great search engine optimization (SEO) as it’s the first organic result for the search term “martial arts Ottawa”.
- the OAMA phone number is in big, red font in the upper right corner; this is crucial since a website’s main job is to help potential customers complete tasks, and since the OAMA doesn’t have online registration, their number one task after finding out about the school will be to call them.
- each page with information about classes, where OAMA offers a free trial class, has a box like the one below to make it easy for folks to act when it’s most on their minds.
- the splash page has the message “Call today to schedule you free trial class” with a big phone number but the message could be bigger (the splash page is the first page you land on when you go to the site).
- the banner showing the 3 OAMA locations should show on the splash page as it does on every page after you enter the site.
- the OAMA logo at the top of the site should be a link back to the Home page.
- the “Call today to schedule you free trial class…” text on the splash page should be bigger as I said before.
- give “Kids’ Programs” its own link as now it’s buried under Kids’ After School Program making it hard for people to know that OAMA has great things for kids like birthday parties!’
- put “To sign up your child up for the after school program call…” in big red font at bottom of the Kids’ After School Program page.
- N-VisionIT made an iPhone app for the OAMA but a responsive site would be better than an app. Responsive sites “respond” to the device people use to view them so they work on multiple devices. An iPhone app requires people have an iPhone and download the app and doesn’t work on other devices (when I view the site on my Android phone I get a really small version of the regular site). Even if they stick with the iPhone app, they should remove the link to download it from the site as those wanting the app will download it on their phone.
- add some videos. OAMA is a fun place with very friendly staff that some short (and I mean SHORT) videos would really help show.
- all pictures should be able to expand to full size. Right now, there are some that don’t.
- fix the typo in the explanation of what Brazilian Jiu Jitsu is on the Intro page (the line “…Renzo Gracie is the son Robson Gracie…”)
All in all, a great site and one that, according to N-VisionIT, helped greatly increase business generated from OAMA’s site.
That’s my two cents.