We’ve all heard the phrase over and over again (at least I have): we live in an amazing time where anyone can start a business in a fraction of the time, and for a fraction of the cost, of what it used to take. But I didn’t really understand it until I did it myself with my two boys, aged 12 and 9.

Now you may be asking, “What does this have to do with social ed?”. Well, firstly, it’s about alternative out-of-school learning, and secondly, it’s about all the amazing free tools and information available from people and for-profit companies (ever heard of “Google”?) that make it possible.

Here’s our story…

While looking for ways to help my boys master their times tables, I stumbled on the site Multiplication.com. The site uses, pictures, stories and rhyme to help kids learn their times tables and we were blown away by how well it worked. After many attempts at mastery, my guys had their tables down in a weekend!

And we weren’t the only ones who thought the idea was great. Alan Walker, the guy who created the site,  made a book that sold over 50,000 copies.

So, with the “it’s easier than ever to start a business” mantra in our head, me and the boys starting thinking how we could create a book, using Walker’s technique, to help people learn something.

After racking our brains to find something that people needed help learning, like times tables, we decided to focus on spelling. We would create a book with stories and pictures that helped people learn to spell some of the most commonly misspelled English words.

Now, here’s the neat part…

Using a combination of free and very cheap tools like Google Sites, Paypal and ProjectLibre open source project management software, we went from idea to a full website, from which people can purchase a slimmed down pilot version of our book – in two weeks. Total cash outlay: $300 to pay a young, local artist to draw our first set of pictures.

Now, there are a number of things about this experience that have blown me away but I want to highlight just three:

1) How simple it is to create  a website with Google Sites;
2) How simple it is to set up a way for people to pay you using PayPal; and
3) How easy it is for you to teach your kids the entire process of creating a business in under a month.

Our website will go live some time in the summer and even if the book is a complete bomb, we’ve already succeeded on so many levels.

 

 

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