How not to market on mobile phones

Author: Robin Browne

Tonight as I was leaving my kid’s 7pm hockey game and heading home, my cell phone rang. I immediately answered it thinking it must be my wife because who else would call me at that time on a weeknight….When I answered I heard a computer message saying I was one of the lucky few whose cell phone numbers had been chosen to receive a prize. I hung up immediately.

You see, that kind of direct response marketing works in my mailbox – sometime – but it never works on my cell phone. For me, cell phones (or the phone part of smart phones) are reserved for emergencies or calls from people who I have trusted with the number. Getting a call from a telemarketer is especially offensive.

Am I alone?

Time to go put my cell number on the Do Not Call List.

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