I participated in my first live podcast yesterday on BlogTalkRadio and now I get it. What do I get? Well let me give some background first.
I’ve been listening to the great communications podcast, For Immediate Release (FIR), on my iPod (and now iPhone) for a couple of years now. About a year ago (please correct me on the timing if I’m wrong), hosts Shel Holtz and Neville Hobson starting doing live FIR episodes on BlogTalk Radio. I’ve never listened to a live episode – when it was actually live. I just download them after because that way I can listen when I want instead of when the show is aired.
However, yesterday’s experience changed my view because I participated – and I didn’t just listen. I asked questions in the online chat room that the host almost immediately asked the guest speaker. Considering the guest speaker was internationally recognized social media guy, Geoff Livingston, that was pretty cool – and very empowering. There are few other forums in which I would have direct access to someone like Geoff.
I think the real power for organisations is thinking about adding a real-time, live experience to your marketing/communications mix (if it fits with your strategy/objectives). Try a webinar, or a live podcast on BlogTalkRadio and experiment with the power of letting people give you instant feedback. It really made me feel my input was immediately valued and provided the show hosts with immediate, relevant content. Sure, there are risks with doing things live but that’s what social media is about: taking risks with giving up control.