For weeks I’ve been trying to figure out how to tag places in the new mobile social network FoursquareTags are labels that you give to content on the net, like tagging a picture of you and the family “cottage” or “summer09” or tagging a blog post about skateboarding tricks “skateboard: or “rad”. The tags may or not be visible on the page – but that’s not what’s important. What’s important is that they’re visible to search engines like Google.

My interest in tagging places in Foursquare was the tags being visible to Foursquare’s search engine. 

Here’s a concrete example of why this matters….

I was at a local Bridgehead coffee shop that sells only fair trade, organic teas and coffees.  I searched for “Bridgehead” on the Foursquare website, found it and tagged it “fair trade” and “fairtrade” (never know how people will spell it). Now when someone near that Bridgehead searches for “fair trade” in Foursquare that Bridgehead shows up. Before I tagged it it wouldn’t.

This is the power of location-aware mobile – especially for impulse based products like food. When someone wants it, they search for it and find the nearest place to get it.

Here’s what the Foursquare page with the tagging feature looks like:

Tag – you’re it.

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4 Responses to “How to tag places in Foursquare – and why you should care”

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  3. Cindy Says:

    In foursquare, can you tell me what is the difference between ‘tagging’ a location vs. ‘categorizing’ a location. I am on a quest to unlock as many badges as possible on foursquare, and have found many blogs advising to either ‘tag’ or ‘categorize’ a venue in order to unlock some of the badges. Well the thing is, I am not sure if these words can be used interachangabley because the ‘categories’ are already generated by, whereas the ‘tags’ can be generated by anyone to describe the location. Suggestions?

  4. Chris Says:

    When checking in, can you tag other people (like Facebook)? If not, can you at least indicate the number of people you’re with?

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