For weeks I’ve been trying to figure out how to tag places in the new mobile social network Foursquare. Tags are labels that you give to content on the net, like tagging a picture of you and the family “cottage” or “summer09” or tagging a blog post about skateboarding tricks “skateboard: or “rad”. The tags may or not be visible on the page – but that’s not what’s important. What’s important is that they’re visible to search engines like Google.
My interest in tagging places in Foursquare was the tags being visible to Foursquare’s search engine.
Here’s a concrete example of why this matters….
I was at a local Bridgehead coffee shop that sells only fair trade, organic teas and coffees. I searched for “Bridgehead” on the Foursquare website, found it and tagged it “fair trade” and “fairtrade” (never know how people will spell it). Now when someone near that Bridgehead searches for “fair trade” in Foursquare that Bridgehead shows up. Before I tagged it it wouldn’t.
This is the power of location-aware mobile – especially for impulse based products like food. When someone wants it, they search for it and find the nearest place to get it.
Here’s what the Foursquare page with the tagging feature looks like:
Tag – you’re it.