Posts Tagged ‘Facebook’

I’ve been using the social location app Foursquare for almost a year now and that’s because of two things: it’s fun and it works. I have enabled the option that tweets my location and a note, should I choose to include one, whenever I check in – and it works every time.

If one of my Foursquare “friends” checks in, I get a tweet telling me so. One day, one of my friends checked in to the same coffee shop three times, so I emailed him saying a little Foursquare bird told me he’s addicted to the place. Fun.

In the year I’ve been on Foursquare I can only remember it being down once – and that wasn’t very long.

During the same year, at least two competitors emerged as potential threats to Foursquare. The first was Gowalla, a service very similar to Foursquare – but way less clear how to use.

Then, this past August, none other than the mighty Facebook launched Facebook Places with much fanfare.

I tried Places and, instead of getting satisfaction – I got a spinning hour glass – for hours.

I still hasn’t worked once on my iPhone, whereas I continue to happily check-in and share with Foursquare.

Have you got Places to work for you?

This is the first followup to my post,  Want people to love your content? Let them co-create it. that gives a great example of how to do just that.

The latest email I received from the very informative Social Media Examiner has an article titled “21 Creative Ways To Increase Your Facebook Fanbase“.  I haven’t got through the whole thing yet (I think webland has made me incapable of absorbing 21 things at a time) however, I did get far enough to find one tip that inspired this new blog segment.  Here it is:

Tip #7: Get Fans to Tag Photos

If you host live events, be sure to take plenty of photos (or even hire a professional photographer), load the photos to your fan page and encourage fans to tag themselves.

This tip combines two powerful ways to get people to love your content:

1) Hold, or help your clients hold, face-to-face meetings

2) Encourage them to record and upload what happens in those meetings (and give them the tools if needed)

Because they’re at the meetings they’re in the content and there’s nothing people love more than reading about, hearing or seeing themselves in content they helped create themselves. Well, maybe the one thing they love more is sharing that content with others.

Got a good co-creation idea? Feel free to co-create by leaving a comment!

Stories like this don’t happen everday – but they should, and hopefully will, more often.

Over the weekend Greenpeace Canada posted a video on YouTube critical of food giant Nestle’s use of non-sustainable palm oil in products like its popular KitKat chocolate bar. Greenpeace asserts Palm oil is made on plantations created by razing the Indonesian rain forest – a major source of greenhouse gas reduction and orangutan habitat. The video shows a bored office worker chowing down on a KitKat unaware that what he actually pulls from the wrapper are orangutan fingers – complete with oozing blood.

Nestle quickly had YouTube pull the video for “copyright infringement” but not before it was copied to other sites on the net. You can see the video as part of this Digital Journal ariticle.

In the March 22 episode of the social media podcast, For Immediate Release (FIR #536), hosts Shel Holtz and Neville Hobson reported that the issue spilled over to Nestle’s Facebook page – which had more than 94,00 fans at “press” time. [“Pressing” the Publish button on my blog that is:-)] They said many fans of the page had answered Greenpeace’s call to change their fan pictures to anti-Nestle logos like this:

Bill Hunter

They also said that Nestle had responded by deleting the pictures and having one of their PR people respond, sometimes rudely, to some of the comments on the page. Nestle then, apparently, reversed its decision, stoppped deleting the logos and had the PR person apologise. A look at the page now suggests the FIR report was right on the money. The logos are there as are all the negative comments. The page is now an ad for how bad Nestle is and Nestle, to their great credit, is letting it all happen. In addition, a March 23, Vancouver Sun story reported that “Nestlé responded to the campaign within hours, announcing it would follow in the footsteps of other companies, such as Unilever and Kraft, by cancelling contracts with [Nestle’s Indonesian supplier of palm oil] Sinar Mas. The Switzerland-based company has also committed to using only “certified sustainable palm oil” in its products by 2015.”

It took them a while but Nestle finally got it and learned that real power lies in letting people comment, listening to what they say and changing if you’re in the wrong.

None of this is easy to do, especially for large companies. However, these companies, and the people who run them, didn’t get where they are by doing what’s easy.

Well done Nestle. And well done Greenpeace. I think I’ll go have a KitKat…

If you have a story about progressive groups using social media to spur change or any other thoughts on this post please leave a comment!