Posts Tagged ‘Tagging’

I use Hootsuite to manage Twitter because I can create columns that only have the tweets I want to see. This week I created a column with only tweets using the #digitaldivide hashtag. I found some amazing stuff I’d like to share. But first, I’d like to point out that I found all this amazing stuff because people took the time, and had the awareness, to do take one simple, powerful action: tag it (in this case using #digitaldivide). Tagging enables us all to collaborate globally to help organize the ever-increasing volume of information. This is an incredibly important role because it makes it easier for search engines like Google to find stuff. And finding stuff on the net is like finding a needle in a haystack – with one key difference: the haystack grows exponentially each day. So tagging helps makes things findable. However, the flip side – that untagged information is harder to find – is just as important. What affects what gets tagged? Clearly, information that’s more interesting to people inclined to tag will rise to the surface. This raises the questions: who tags content, how many people, how often and what?

Facebook: still a walled garden?

I post most of my content to my blog, Twitter and Facebook but I only tag things in the first two because, as far as I can tell, Google still doesn’t take everything on Facebook into account for its search results. This means that massive amounts of data that are untagged or on Facebook remain buried under the other stuff unless you’re looking really hard – or searching within Facebook.

I told two friends to tag, and they told two friends, and so on and so on… 

We need a global tagging awareness campaign to get more people helping to organize all that content out there. But this raises the question: which tags should you use?

A quick Google search surprisingly (to me at least) didn’t turn up a site that let you search by keyword for popular hashtags associated with a particular subject. If there’s one out there, please let me know about it.

So with that intro out of the way, let me share some of the great stuff I found thanks to some great taggers out there:

A Liter of Light – helps people in developing countries light their homes and save money by teaching them how to make cheap, powerful light bulbs with just chlorine, water and discarded plastic water bottles.

Embrace – provides low cost, baby warmer to mothers in developing countries to help way more babies live to see the light of day – and their mothers’ smiles.

Black Girls Code – teaches black girls in San Francisco the power of coding.

Braille smart phone for blind people – designer and filmmaker, Sumit Dagar, created an amazing phone with a changeable braille surface.

Happy tagging. 🙂

 

This is the first followup to my post,  Want people to love your content? Let them co-create it. that gives a great example of how to do just that.

The latest email I received from the very informative Social Media Examiner has an article titled “21 Creative Ways To Increase Your Facebook Fanbase“.  I haven’t got through the whole thing yet (I think webland has made me incapable of absorbing 21 things at a time) however, I did get far enough to find one tip that inspired this new blog segment.  Here it is:

Tip #7: Get Fans to Tag Photos

If you host live events, be sure to take plenty of photos (or even hire a professional photographer), load the photos to your fan page and encourage fans to tag themselves.

This tip combines two powerful ways to get people to love your content:

1) Hold, or help your clients hold, face-to-face meetings

2) Encourage them to record and upload what happens in those meetings (and give them the tools if needed)

Because they’re at the meetings they’re in the content and there’s nothing people love more than reading about, hearing or seeing themselves in content they helped create themselves. Well, maybe the one thing they love more is sharing that content with others.

Got a good co-creation idea? Feel free to co-create by leaving a comment!